CRM for Hotels, Resorts and Sports Centres

Maximizer Customer Relationship Management (CRM) for the leisure industry is exceptionally successful in managing the many different customer types and functions, including: members, guests, corporate customers, events, promotions, lead generation and more - all in one central repository.  It allows customer facing staff to make quick informed decisions to improve the customer experience and empowers the management of hotels, resorts and centres to reach new levels of performance.

Maximizer CRM systems also enable sales and marketing staff to boost the generation of new clients and effectively management the relations with key customers - via personalised, targeted campaigns to encourage loyalty, based on known client preferences from activity tracking.

Integration with Microsoft® Office, the flexibility to integrate with existing ERP and backoffice software, a choice of deployment options and access anytime, anywhere make Maximizer CRM a competitive CRM solution for the leisure industry.

Maximizer CRM key features:

• Countless ways to segment data – Segment customers, add user defined fields, create favourite lists, use saved searches, colouring rules etc. Through personalised campaigns, track the best potential leads with an affordable and versatile system
• Automation of tasks – Improve time management and best practices through automation of everyday tasks and hotlists
• Data cleansing with ease – Keep records up-to-date and profile customers accurately
• Opportunity management – Build relationships, sell events, new promotions etc and manage all through opportunity management and quotes
• Easy to use – Quick drag and drop to action on records, history feeds for contact and document tab to access documents quickly
• Out of the box reporting – Identify customer interests, patterns and demographics to allow cross selling through membership packages, merchandising, events and more
• Integration with 3rd party applications – Integration with Microsoft Office and various add-ons